If you don’t have anything nice to say…
Philadelphia’s Jonathan Papelbon leaves the field as fans react after he gave up a three run home run to the New York Mets at Citizens Bank Park on Monday. The Mets won 5-2. (Photo by Drew Hallowell/Getty Images)
Wells Fargo Center: Home of the Philadelphia Flyers
Howard and Chase / © Brad Nau
Weapons of choice for Ryan Howard and Chase Utley in the Phillies dugout.
A large bronze statue of Hall of Famer Richie Ashburn stands in “Ashburn Alley” directly behind center field at Citizens Bank Park in Philadelphia.
Photo by RSH3339
Fans Behind the Glass
(by pompomflipflop)
Phillies Nation by Bryan Sargent
Photo taken at Citizens Bank Park, home of the Philadelphia Philles
The naming rights to all 3 of Philadelphia’s professional sports venues belong to banks. Wells Fargo Center (21 years $40M) Citizens Bank Park (25 years $57.5M) Lincoln Financial Field (21 years $139.6M)
Nearly 20% of the teams in the four major sports leagues have the name of a financial services company affixed to their home building.
Companies invest in stadium naming rights because it gives them long-term brand awareness, but banks seem to have a built a special relationship with sports. That’s because when a bank buys a sponsorship, they’re not just getting the right to paste their name on a big building — they become financial partners with the team.
Bank sponsors can help with budgeting, ticketing, and even media rights. They’re able to issue affiliated credit and debit cards, set up ATM’s inside the venues, and have big box seats to use at their leisure. That’s why banks have signed more than $2 billion worth of naming rights contracts since 1998, with deals ranging from five to 30 years.
Citizens Bank Park: Home of the Philadelphia Phillies
